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Finding clarity about you and your channel
5 sections / Time to complete ~30 minutes
✍️ Create a document called Brand Clarity
1. Your archetypal character
To help you figure out who you are, I’ll ask you 5 questions to uncover your unique qualities, strengths, and the image you want to project. After you have written them, copy the prompt below combined with your answers. Then, ask ChatGPT to create your character with clarity.
- List your skills and strengths that differentiate you from others in your niche
Think about the blend of your abilities (e.g., writing, graphic design, coaching) and what is unique about your content.
- What is the outcome you want your clients to experience while working with you?
Write down how they will feel, how much money they will make and/or how many new clients they will have, and so on.
- How do you want your clients and audience to see you?
For example, do you want to be seen as approachable and empathetic, authoritative, and visionary, or a creative rebel pushing boundaries?
- What personal values or experiences define your journey and give depth to your story?
What defining moments and transformations from your past have molded the present you? What are the beliefs and values behind those events?
- What kind of leader or guide do you naturally embody?
Do you see yourself as a mentor who empowers others, a strategist who simplifies complexity, or an artist who inspires through innovation?
Use this ChatGPT prompt
Hi! Help me define a strong character for my personal brand, following the idea of Jay Abraham’s pre-eminence. Use these following questions and answers to formulate the character: (Paste the questions and answers here)
→ Copy the ChatGPT answer in your Brand Clarity document under a title My character.
2. Mission and Vision for your brand
Let’s formulate a compelling mission and vision for you and your brand. These questions will help clarify your purpose, aspirations, and the ecosystem you want to build.
- What is the ultimate purpose of your brand and business ecosystem?
Who are you fighting for — what is your inner calling and the contribution you want to make in the world?
- Who do you want to serve, and how does your ecosystem support them?
Write down who would be an ideal client or audience, and outline how your services, products and community can help them reach their goals.
- What kind of community do you want to build around your brand?
What would you fight for? Freedom, self-determination? Better future? Write down the main values for your community.
- Where do you see yourself and your business in 5–10 years?
What is the goal, exactly? What does success look like for you, both personally and professionally?
Use this ChatGPT prompt
Great! Let’s continue by formulating a clear brand vision, mission and one client avatar for my brand and the business ecosystem around it. Please use these questions and answers to formulate your answer: (Paste the questions and answers here)
→ Copy the answer in your Brand Clarity document under a title Mission & Vision.
3. Elevator Pitch & One-liner
To have a clear summary for yourself and others about what you are doing, ask ChatGPT to write an elevator pitch for you based on your answers. Then, let’s take it even further and turn it into a punchy one-liner.
Use these ChatGPT prompts
Fantastic! Can we formulate a punchy elevator pitch based on these three elements we’ve created, in my voice?
Great! Let’s go even further and crystallize that in a one-liner in the style of the marketing expert Donald Miller. Give me two options to choose from.
→ Copy the answers in your Brand Clarity document under a title Pitch & One-liner.
4. The visual theme
Most personal brands are either bland and boring, or all over the place. For you to stand out and show professionalism, pick ONE style that is cool and aligned with your brand and core offering.
Think of a personal brand, movie, game, or artist that has a style you would love to emulate. Pick one and feed the following prompt to ChatGPT.
Brilliant! Let’s move on and talk about the visual theme of my brand. My main service/product is called (insert name here). To match that visually, I want to use the style of (insert here the business, brand, movie, game or artist you want to emulate). What do you think? Please give me a visual style guideline; color palette with HEX codes, font suggestions, textures and backgrounds, and icons and symbols I can use. Give me also ideas for banner styling, and content templates.
→ Copy the answer in your Brand Clarity document under a title Visual Theme.
5. Your brand’s billboard
This part will help you design a clear, aligned, and effective banners for your social media.
Nice one! For the final request, please help me design a clear and simple banner I can use across social media platforms.
→ Copy the answer in your Brand Clarity document under a title Banners.
Well done!
That was the single-most critical part of this whole challenge.
Having clarity about who you are & what your channel is about is essential for taking the next steps.
Now, you have a single document that has a clear idea who you are, what your channel is about, and what is the bigger mission behind what you are doing. Don’t worry if it’s not fully clear yet. You can adjust it along the way.
Keep the Brand Clarity document open on your computer. Read it often. Read it aloud, record the audio and listen to it.
The more clarity you have about who you are – the less confusion or doubt you have about what you should be doing.