Personal Interest video
Personal Interest videos
15-minute study
✍️ Write a script for your first video
1st Video Assignment: Introducing Yourself
In this module, you’ll create a video where you (re)introduce yourself to your audience and set the stage for the next chapter of your YouTube journey. This is your chance to connect authentically with your viewers, share your story, and explain why they should stick around for the value you’ll provide.
To get started, answer these questions, and use the following prompt to craft the structure and script for your video (use the same chat on ChatGPT for context).
- Who I am: [Include key details about yourself, such as your name, profession, and a few personal or professional highlights.]
- What I do: [Explain your area of expertise, niche, or focus, and what makes you unique in this space.]
- Why I started this channel: [Share the story, motivation, or mission behind starting your channel. Why does this matter to you?]
- Who this channel is for: [Describe your target audience and the kinds of people who will benefit from your content.]
- What to expect: [Give an overview of the type of content you’ll create and the value viewers can look forward to.]
Go back to the chat we used in the first exercise and use this prompt:
Great stuff! Now, based on all this, help me write a script for an introduction video that is using my voice, feels authentic and connects with people. Break it into sections for clarity and aim for a 4-minute length. Here are some questions and answers to help you write the script: (Paste the questions and answers here) → Edit the script to sound like you and fill in any missing points.
2. Tips for Filming Your First Video
Progress beats perfection. Don’t fret about details. Just hit record and do it:
- Keep it simple and authentic – Don’t overthink it. Speak naturally, as if you’re having a conversation with one person (not with a large audience)
- Make a strong first impression – Smile, maintain good eye contact, and start with a hook that grabs attention (e.g., “Hi! I’m [Name], and I’m here to help you [problem your channel solves].”).
- Include your personality – Let your tone and style reflect who you are. This is your brand, so make it personal and memorable.
- Focus on good lighting and sound – Ensure you have a clean, well-lit space and clear audio to make your video look professional.
- End with a clear call-to-action – Invite viewers to follow your journey and check out more content on your channel.
3. Title and thumbnail
Have you heard about Don Miller’s Grunt test?
It’s an exercise to make sure your message is clear and easy to understand. It goes like this:
If you would show your title and thumbnail to a caveman, would he be able to tell under 5 seconds what your video is about?
→ We want to aim for clarity and simplicity with every thumbnail and title.
So how to name this one?
Here’s some powerful and simple title suggestions:
- How I became a (fill in) with (your biggest obstacle)
Example: How I built a successful business from nothing (and without experience) - What actually is (what I do) about?
Example: What actually identity shift is about? - I’m (name) and I help you to (outcome)
Example: I’m Maru and I help you to grow your YouTube channel
How about the thumbnail?
I advocate simple 3-element thumbnails:
2) Positive, confident picture of you (that matches the video)
3) Symbol, logo or other relevant element.
Nothing more: Easy to read text, high contrast, easy to understand.
Here’s one of my highest CTR thumbnails (11.2%) that follow this idea:
4. What to expect?
The reason why we are making this video first is simple.
Say, a potential lead watches one of your future videos. Then they get curious and check out your channel. “What is this guy about?”
This is the one video that answers that question. You can even place this as your channel trailer to make sure people find it easily.
It’s not designed to get a lot of views, but quality views that translate into quality leads over time.
Reading's done, let's get to work!
Ready to make your Personal interest video?
Now you should have a script and a clear idea what to do.
Once you got your video uploaded and published on YouTube, share it in the group!
We waste so much time making videos that don’t connect.
If the packaging (title & thumbnail) doesn’t seem interesting, people won’t ever click it.
If the intro is not matching their expectations or connect with the audience, people click away.
If the content fails to hold viewers’ attention, they go watch something else.
Now, this strategy (and this assignment) are designed to stop us from repeating the same mistake over and over again.
Come back to read this tutorial when you’re planning your next Personal Interest video.
Stop making videos no-one cares to watch
– make the videos about them, make it clear what the viewer gets by investing their time and attention to watch your video.