Week 3: Promotional Video
Promotional videos
15-minute study
These videos let people we have something to offer.
The other videos are warm-up for our audience.
If we only have these, people think we are selly.
If we don’t have these, people won’t know that we have something to sell.
✍️ Create your promotional video
Not sales, but storytelling
Transformational stories
People don’t buy with logic. They buy with emotion and rationalize it with logic.
So first you need to rouse their emotions. What does that mean?
It means you share your own transformational story, or one that happened to your client.
And not from a dry business perspective with highly technical terms!
Instead, tell about the problem, thoughts, emotions, obstacles, doubts.
Share the journey from a human POV.
So, what should the topic be for this video?
You have 1 main offer.
It’s either a professional service, a coaching call, a low-ticket course or cohort, a hot lead magnet or a paid community. The list goes on.
Whatever it is, that is the main vehicle for your business to get more leads and clients.
So your promotional video should be aimed to direct traffic to see that offer.
PROMOTIONAL VIDEO ACTION LIST:
→ Find a story (yours or client’s) that talks about the transformation your promoted offer has created.
→ Write a script using the INFLUENCE template in the free resources
→ Look in YouTube to get some thumbnail and title ideas
→ Post the video, have a call to action in your script, and a link in your video description
→ See how it starts to generate traffic to your website on Google Analytics
→ Get leads
Getting clients from YouTube is easy when you do this right.
✅ Go read the INFLUENCE template from the resources page. Make a copy for yourself.
How to use the Influence template
The script template introduces 5 psychological triggers.
First, write an intro that covers at least 3 of those under 30 seconds.
Second, write the transformation story from start to finish, including all 5 triggers.
Third, write a strong call to action based on 1 of those triggers.
What is a transformation story?
Instead of focusing on the logical reasoning, facts and statistics, transformation story begins with the AHA MOMENT when something clicked and the new opportunity became available.
This way, you allow your audience to have that same insight through a story. It can trigger an internal chain reaction and they can become your clients.
“So Maru, are you saying I need to forget the logic?”
No. But you start from the story, aha moment and transformation.
Then, you bring in the logic, the rationale, facts, benefits and so on, to get the left-side brain on board.
Want to make money from YouTube?
Then, it's time to make promotional videos!
These videos are a key component on your channel. Here’s why:
I recently got a client who heard me saying on another video that I coach entrepreneurs on YouTube.
He got curious, watched this promotional one, booked a call, and we made a deal:
Don't shy away from selling.
– Simply reframe it as storytelling to convince people you can actually help them to live better lives.